Tuesday, January 15, 2013

Uncovering Value and Opportunity with Utility Computing

By Kevin Kelling, Alliant Technologies Engineering Department

These are exciting times. In today’s rapidly changing business climate and technology shifts, there are many new areas in which we can find value and opportunity. There are ways to change how we procure information technology, how we manage it, and how we consume it. If we were unable to change the features of our mobile phone service for the length of our contract, it probably wouldn’t work out particularly well for us. We want – and sometimes need – to change the features on our phone service – minutes, data, voice mail and more – to accommodate our needs which are constantly changing and in flux. Just like with cable or satellite TV where we might want to change the channels we subscribe to from month to month.

 
What if we could buy iPads in the same manner? Turning on and off fee-based features as we need them along with a built-in tech refresh (new iPad) every year or two? Better yet, what if we could buy IT services and components like this? Often times IT components are purchased in multi-year leases but we can’t easily change the properties of those components to accommodate what the business wants from IT and when they want it. As a result, the business has to wait, which seems a bit backwards. This is just one of the promises that utility computing holds for us – more flexibility in procurement; offering not just new financial flexibility, but allowing us to “dial up” what we need out of IT on-demand in order to support the mission of the business.

WHAT’S YOUR CORE COMPETENCY?

Chances are that electricity and phone service are not what your organization excels at – so you contract out these services to experts who can offer them for usually a much lower price than you could yourself. With the utility mode of computing, similar economic factors are at work.

Running a datacenter and getting all those networking, computing, and storage layers to work well together and then adding on disaster recovery and more is not inexpensive or easy. But when these elements of IT are contracted out to experts who can operate at scale, per-unit costs will often decrease. Perhaps more importantly, it allows you to increase your focus on what truly matters – your applications, your data, your processes, and of course your business.

THE NEW VALUE PARADIGM

VMware introduced a paradigm shift in IT when it made x86 virtualization an effective solution. Now instead of buying dedicated server hardware for each and every function, we can run multiple servers on the same hardware. The immediate impact of this server consolidation was a reduction in capital expense or CAPEX – there were fewer physical servers, less power and heat, and more ports and space in the datacenter.

But then something else started to happen. Because the servers were encapsulated in this software wrapper, IT departments found even more opportunities to save money in operational expenses, or OPEX. Servers could be provisioned in minutes and new opportunities appeared in everything from monitoring to backups and disaster recovery to significantly improve operations, administrative overhead and associated costs.

We believe that there are many new and emerging opportunities for OPEX improvement with utility and cloud computing models, where more IT elements can now be configured programmatically. This is what VMware refers to as the Software Defined Data Center (SDDC), in which more datacenter resources will be abstracted so that they can become programmable – even doing things such as provisioning a new multi-tier application with PCI compliance with just a few clicks.
  
 
However, things REALLY start to get interesting when you’ve built up operational efficiency to where you can begin to position the organization for agility. At this point, IT and the business are working together as strategic partners to get projects launched and completed in less time and with strategic focus and improved efficiency. Often times businesses know exactly what they want to do, but they fail in the execution as projects take too long and opportunities – and revenues -- are lost. By evolving the IT organization beyond a cost center and positioning the business for agility, an entirely new level of value becomes available to be captured.

YOUR STRATEGIC PARTNER

Alliant’s team of experts will work alongside our partners including Cisco, VMware, NetApp, Microsoft and more to help you take advantage of utility computing, so that you can focus on your core competency and position your organization for agility and success.

If a customer comes to Alliant looking to replace their aging SAN – we don’t just propose a new SAN. We take a step back and look at the bigger picture. What long term challenges exist in storage? What is your cost structure? Performance? Disaster Recovery? NetApp storage brings efficiencies that parallel the CAPEX and OPEX benefits of VMware and can be used to not only reduce costs, but to better position the organization for agility.

In short, we believe in synergy – that the value of multiple solutions working together is greater than the sum of the parts. This is why we believe it is important to have an experienced partner who can help you navigate through the waters of today’s dynamic business and technology climate.

At Alliant we couldn’t be more excited about the new trends and opportunities becoming available and helping our customers to achieve new efficiencies in IT, operations, and ultimately, their business. We’re working to make the vision of utility computing on-demand a reality, changing the way we purchase IT components and services, while helping you to focus on your core competencies- finding more opportunities for value from CAPEX, OPEX and Agilty.

Watch this space as members of the Alliant team will continue to expand on technologies, trends and opportunities for value.